With less and less people looking to build their own homes, it is becoming increasingly difficult for new house builders to find and attract clients. This problem is especially prevalent amongst builders who are just starting out in the industry. One of the best ways to attract new clients and to encourage them to sign up is by constructing a house (a display one of sorts) and inviting people to come and take a look.
The first thing that you need to do is build the house. Make sure that you choose a location that is fairly easy to get to and that is in an area similar to that which you work in. Once the construction has finished, you will need to decorate the house just as you would if you were going to live in it. This includes painting the walls, installing working light fixtures and hanging curtains or blinds. It is also a good idea to rent some furniture that you can place in each room, as this will make it easier for potential clients to envision themselves living there.
The next thing you will need to do is think about the best ways to advertise your display home. Many new house builders find that advertising on television, in the local newspaper and on billboards is the best way to attract clients. Simply having signs or flags up out the front (especially if the house is located on a main road) could be all you need to attract some much needed clients. You must also ensure that the house is manned by a builder whenever it is open. They should be able to answer questions and sign people up on the spot.
There are also a number of ways that you can use your display home to your advantage. Utilize the space as your primary offices, for example, so that you don’t have to rent out additional space. You will just have to make sure that the house is always clean in case clients pop in for a visit. Once you have finished with the display home or have decided to move onto bigger and better things, you could even sell it to a willing buyer.
Whilst you will certainly be out of pocket when you first construct this display home, it is important to keep in mind the bigger picture – that you are trying to get new clients to sign up. For a new house builder that is struggling to get some clientele, this could be just the solution that you have been looking for. By making the display home a comfortable oasis, you are showing potential clients just how great your work really is.